![]() Very few customers who are unhappy will actually go out of their way to explain why. Why Customers Write Legitimate Negative Reviews This is the principle at the heart of reputation marketing. This contributes positively to your company's reputation and helps to increase referral revenue down the road.īy responding to negative reviews, you can move your business forward with reputation marketing: using your reputation and customer reviews to promote your business.Ī good reputation can amplify itself, leading to growth opportunities and more sales. ![]() When people feel listened to, they'll be more likely to support your business. In some cases, replying to negative reviews gives businesses an opportunity to win a customer back or even mitigate further damage.įor example, replying to negative online reviews shows you care about customer feedback. Often negative reviews are legitimate and it's important to respond to them. Why Responding to a Negative Review Helps Your Company Of course, some negative reviews are fake or violate Google's reviews policy, and in those instances, it's important to know how to report a Google review. How a company handles negative reviews reveals their character. Therefore, collecting and responding to reviews is an essential aspect of reputation management, especially when it comes to negative reviews. They tell future customers what they can expect by hiring your company or buying your products. Online reviews and having a strong online reputation are important for any small business.Ĭustomer reviews are a big part of your company's reputation. The Impact of Responding to Negative Reviews for Reputation Marketing
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