The reason? A call-to-action button clearly specifies users what they need to do after they see an ad (if they’re interested). Good read: Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?Īnd what about eliminating the CTA button altogether?ħ8.1% of them say that ads with CTA buttons performs significantly better than ads without CTA buttons. Not sure what the most common ad objectives are among Facebook experts, here’s what we learned in this study on Facebook ads. Remember: the list of call-to-action buttons that you can see differs according to the marketing objective you pick. Keep in mind that if you’ve selected the marketing objective of Reach, Brand Awareness, or Video Views, click Add a website URL to see the call to action dropdown menu. At this point, you can see the preview of the CTA button.
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